Get in front
of the right
people.
Email marketing & B2B outreach for businesses in Leicestershire
Already have a customer database? We'll help you get more from it. Need to find new customers? We can help you find and reach them too.
The right people.
The right message.
A proper follow-up.
Talk to the people you have. Or find the people you want.
You've got the database. Let's use it.
Customers, previous enquiries and existing prospects are valuable — but only if you keep communicating with them.
- Email newsletters
- Promotions
- Customer updates
- Product launches
- Reactivation campaigns
- Nurture campaigns
- Automated follow-up
- Customer retention campaigns
Don't have the list? We can help build it.
Tell us the type of businesses you want to work with and we'll help turn that into a targeted outreach campaign.
We can identify the market, source appropriate B2B prospect data, build the campaign and create a structured process for dealing with the opportunities it generates.
You don't need 10,000 email addresses. You need the right ones.
Good B2B outreach starts with targeting — not sending.
Who do you want to sell to?
Before writing an email, we work out who you're actually trying to reach. We can help define the type of businesses and decision-makers that make sense for your product or service.
That might mean targeting businesses by industry, geography, company size, role or another commercially useful characteristic.
Once we know who we're looking for, we can build the campaign around them.
- 01Industry
- 02Company type
- 03Location
- 04Business size
- 05Decision maker
- 06Target prospects
We can help find the people.
If you don't already have the prospect data, TubbyCreative can help source appropriate B2B business contacts for the campaign.
We then organise and segment the data so the messaging can be more relevant to the people receiving it.
Campaign targeting and the use of prospect data must be appropriate for the intended campaign, and for applicable UK data protection and electronic marketing requirements. We'll talk through what is and isn't suitable for your campaign before anything is sent.
Not just more data.
Better targeting.
From target to campaign.
- 01
Target
Define the businesses and people we want to reach.
- 02
Source
Use your existing data or help source appropriate prospect data.
- 03
Segment
Organise the audience so the campaign can speak more directly to them.
- 04
Message
Create clear campaign messaging designed around the audience and proposition.
- 05
Landing page
Where appropriate, create a dedicated page that continues the message and gives prospects a clear next action.
- 06
Send
Set up and manage the agreed email campaign.
- 07
Response
Capture replies, enquiries and engagement.
- 08
Follow-up
Create a process for turning interest into a conversation.
The email isn't the end of the campaign.
Getting somebody interested is only useful if something happens next.
We can connect campaign responses into BusinessFlow so leads can be organised, followed up and moved through a proper sales process.
Email opens the door. Sometimes a call closes the gap.
For B2B campaigns, email and telesales can work together. Where appropriate, TubbyCreative can support the campaign with structured telesales and follow-up.
- Campaign follow-up
- Prospect calling
- Lead qualification
- Appointment setting
- Re-engaging interested prospects
Longer-term prospecting can also be handled through our client development service.
New business isn't the only business.
Your existing customer database can be one of your most valuable marketing assets. We can create regular or campaign-based communication that keeps your business visible and gives customers a reason to come back.
Newsletters
Keep customers informed.
New products & services
Introduce something new.
Seasonal campaigns
Create timely reasons to buy.
Reactivation
Reconnect with customers you haven't heard from.
Follow-up
Stay in touch after an enquiry or purchase.
Nurture
Keep longer-term prospects warm.
One campaign. One process.
- 01Who do you want?
- 02We identify the market
- 03We source / organise the data
- 04We create the message
- 05We build the landing page
- 06We launch the outreach
- 07BusinessFlow captures the leads
- 08We follow up
- 09Telesales
- 10Appointment / opportunity
Use the parts you need.
Or let us build the whole campaign.
Based here. Targeting anywhere.
TubbyCreative is based in Coalville, North West Leicestershire, providing email marketing and B2B outreach services for businesses across Leicestershire — including Leicester, Loughborough and Ashby-de-la-Zouch — the East Midlands and throughout the UK.
We can build campaigns around local, regional or national target markets depending on the customers you're trying to reach.
Before you ask...
Can you help if we don't have an email list?
Yes. For B2B outreach campaigns, we can help define your target market and source appropriate business prospect data for the campaign.
Can you use our existing customer database?
Yes. We can work with existing customer and prospect data to create newsletters, promotions, reactivation campaigns, nurture sequences and other email communications.
Can you target a particular type of business?
Yes. That's one of the strengths of our B2B outreach service. Campaigns can be developed around relevant criteria such as industry, location, business type, company size and decision-maker role where appropriate.
Do you write the emails?
Yes. We can create the campaign messaging, subject lines, calls to action and supporting content.
Can you build a landing page for the campaign?
Yes. Where it improves the campaign, we can create a dedicated landing page that continues the message and gives prospects a clear next step.
What happens when somebody responds?
We can create a structured lead-handling process using BusinessFlow so responses and opportunities aren't left sitting in an inbox.
Can you follow the campaign up by phone?
Yes. Telesales and campaign follow-up can be added where appropriate, including prospect calling, lead qualification and appointment setting.
Do you just work in Leicestershire?
No. TubbyCreative is based in Coalville, Leicestershire, but campaigns can target businesses locally, regionally or across the UK.
Who do youwant to reach?
Tell us what you're selling and the type of customer you'd like to get in front of.
Tell us who you want to talk to.
Already got the data? Great. Need help finding the audience? We can do that too. Tell us what you're selling and who you want to reach — we'll help build the route between the two.